Dear Friends,

In December, something close to my heart will launch: Take The Win™—the world's first Social Gratitude™ platform.

Today, I want to share why this project matters so deeply to me.

A little over five years ago, I made the life-changing decision to get sober from alcohol. It was one of the hardest decisions I've ever made—but also one of the best. Since then, I've been taking it one day at a time, learning to find gratitude in the small things and surrounding myself with people who uplift me.

Along the way, I began to realize that we're all on a journey. Each of us is setting goals, facing setbacks, and trying again. And when we share those little wins, every step forward feels that much more meaningful. That's why we built Take The Win™.

Take The Win™ is a space like your favorite locker room—designed for those of us who are working toward something. Built around goals, gratitude, and gamification, it's a place where support, positivity, and genuine connection can thrive. In a world filled with online noise, we call it Social Gratitude™.

So, if you've ever had a goal that felt just out of reach, or if some days simply showing up is your win, Take The Win™ is for you. It's where we can celebrate every small step, lift each other up, and remind ourselves we're not in this alone. Every bit of progress, no matter how small, deserves to be shared and celebrated.

Thank you for being a part of this journey with me. Here's to all our steps, plays, and wins—one day, one play, one win at a time™.

Let's Take The Win together.